Now that you`ve completed your plan, formatting plan, and research, it`s time to flesh out this blog post. Go through each part and expand as needed, enter your links, add more details, and create a consistent blog post that you want to share with the world. When done strategically, a legal blog can establish your firm`s reputation as an industry leader, attract clients, and even connect you with people who need your legal help. Technology is constantly evolving. Lawyers who don`t stay on the cutting edge of legal technology miss out on incredible tools and powerful solutions that support their work. The following blogs do the heavy lifting by investigating, examining, and reporting notable innovations and trends. One of the biggest mistakes I see when blogging for lawyers is a well-structured and organized article. When you write a legal blog, it`s not enough to share your incredible knowledge of the law. You have to organize it logically. Good research or white paper starts with a summary, introduction, main part, and ends with important points or conclusion. A good legal blog post should follow its own well-planned structure. A blogging platform is software or service that allows you to publish content in the form of a blog on the Internet.
Some of them are free. But for a professional law firm, we highly recommend starting with paid hosting, domain name rental, and blogging on your own website. Medium: Another free platform, starting a blog on Medium is as simple as connecting a Google or Facebook account. You can also register by email. After creating an account, you will now see a button in the left panel to write your first post. This nonprofit blog covers all facets of diversity, equity, and inclusion in the legal industry, with much of its content written by people from traditionally underrepresented backgrounds. As founder and paralegal Iqra Ali notes, the site is intended to be a “catalyst for positive change,” particularly to support diverse law students. If at this point in writing a blog post you haven`t decided what kind of post you want to create yet, you can decide now. There are many types of blog posts. Some simple ones to start with are: A picture is worth a thousand words. So whenever you can enhance your blogs with a visual element, do it. This can be done in the form of images, tables, graphs or videos.
We especially like graphics. However, before you start a blogging initiative, it`s important to first determine what you want to accomplish through blogging and then take the time to write effective and engaging blog posts that will help you achieve those goals. Legal blogs involve creating useful content around your law practice. It can contain comments, news and professional advice about your field of activity. First and foremost, however, legal blogs inform and answer relevant questions from interested parties before consulting a lawyer. After all, harnessing the power of ads doesn`t have to be expensive. Promoting your blog post on social media can be done by boosting with a little advertising money. You can also dive a little deeper by creating a digital advertising campaign specifically for your blog post.
This blog from Herbert Smith Freehills` litigation team covers the latest developments in litigation, cases, practices and class actions. Subscribe to the blog to get the latest articles straight to your inbox. The easier it is for your readers to understand, the more they`ll engage with your blog and your law firm`s website as a whole. The more engaged your blog visitors and readers are, the more it will result in a business. Lawyers love to quote things. However, when it comes to their blog posts, many seem to lack good quotes. I`m not talking about referencing sources in APA or Chicago format. Hyperlinks are fine. Rather, these are the sources to which these legal blogs refer. In most cases, your company`s articles should be related to the federal or state legislature, state court sites, or similar. A family lawyer should only write about family law issues.
These include divorce, spousal support, custody, child support, changes, division of property, father`s rights, etc. Some family lawyers choose to handle domestic violence (DV) cases, while others refer or avoid it. Depending on whether or not you accept these cases, it will determine whether or not you should blog about this legal topic. One of the keys to growing your audience (and ultimately your billable values) through attorney blogging is to focus on creating high-quality legal content. If your website has a lot of thin blog posts of little value to potential customers, search engines (e.g. Google), and other marketing platforms, don`t expect much. While it`s obvious that blogging takes time and effort for a law firm, there`s no doubt that it`s an effective way to market your business. Here are some of the main reasons why you should learn how to write a blog post. This blog by Stacie Rosenzweig, shareholder of Halling & Cayo, offers witty and informative insights into current ethical issues, from whether lawyers should have separate personal and professional devices to avoid disclosing confidential legal details to your spouse.
Very funny to read about not so funny problems. Here is another example of Morrin Law Office. Rob sends out a consistent newsletter with details of his business and family life. It contains a recent blog post. Legal knowledge management is essential to help legal teams remain productive and create business value in a rapidly changing business world. You can gather more ideas for your legal blog from other law firms and lawyers in your area of expertise. Do a basic keyword research of competitors using a tool like Spyfu to see other blogs similar to yours. If your goal is to attract and attract more customers with this marketing strategy, then it is surely possible. We conducted a study a few years ago and found that law firm websites that actively blog generate 15.9 times more traffic than law firms that don`t blog. We did that study again this year (2022) and found that things haven`t changed. In fact, companies that actively publish content get 16.9 times more traffic than lawyers who don`t blog.
So, yes, blogging can be an important part of your law firm`s digital marketing strategy. With such a high-profile blog with so many contributors, it`s hard to recommend a small firm to try to emulate this example. However, it is a golden standard to achieve. Keywords aside, if there`s a tactic by which they promote their blog posts or anything else you like about their strategy, customize it and implement it on your law firm`s blog. Although this blog covers topics other than legal ethics, it is still worth checking out the “Judicial Ethics and Courts” category. These small notes provide quick reports on the latest court and court transactions related to legal ethics, especially in the workplace. Users will not enter generic standard marketing terms into the search engine. They want to know the answers to their questions. It works the same way for all industries. Type “How can I make bread?” Bam, recipe blogs! Amazing system, isn`t it? With the development of the internet and the increasing adoption of voice assistant technologies, search queries have become more natural.
SEO stands for Search Engine Optimization. By improving your website`s SEO, you can increase the quantity and quality of traffic to your website. The pages on your website where your blog is located become searchable content in search engines like Google. Writing legal blogs requires a level of skill, knowledge, and oversight that you can`t fake. Our professional writers include paralegals, legal secretaries and lawyers. Now, once you`ve gathered enough information about your topic to start writing the blog post, the most effective use of your time is to outline the points you want to include and flesh them out from there. Yes. We have all the tools you need to fully label our legal blog writing service. Blogging for lawyers is an effective marketing strategy for law firms to attract more clients and retain existing ones.
A successful blog answers your potential customers` questions, establishes your thought leadership, and drives more traffic to your company`s website. Below, Rubin Law, a law firm specializing in legal and future planning for special needs, created an explanatory video of qualifications for people with disabilities to promote a blog post. If you haven`t noticed, I just described how blogs support search engine optimization (SEO). To make sure you rank at the top of the search engine results page (SERPs), you need to create content like blogs to get there.